Leaders are not born,they are forged.
We build leaders—from team captains to business executives—who earn trust through proven character development, yielding resilient and cohesive teams that perform under pressure.
Founded by Navy SEAL Captain, Pete Logan
with over 30 years experience in leadership and character development.
The Problem
Most Teams and Leaders Face:
- Lack of effective leader development leaves teams directionless.
- Ineffective character development erodes trust.
- Leaders are too busy to mentor others effectively.
- Communication break-downs lead to uninspired teammates.
- Peer leadership and follower-ship is rarely taught.
Our Solution
How We Bridge The Gap:
- 1-on-1 coaching and mentorship.
- We listen to understand your specific challenges.
- Research and experience backed recommendations.
- Consistent access to coaches during critical periods for your team.
The Results
What You Can Expect:
- Improved team communication and shared understanding.
- Enhanced team cohesion and peak performance.
- Leaders who deliver on their roles with confidence.
- A critical skill differentiator that sets you apart.
Head of Coaching & Founder
Pete Logan, Captain, USN (ret.)
Navy SEAL Veteran
Pete Logan brings over 30 years of high-stakes leadership experience to Ascend Leadership Group as a retired USN Captain and Navy SEAL Veteran. Having successfully led at every level within Special Operations, Pete understands firsthand what it takes to build, motivate, and sustain elite teams in the most demanding environments on earth.
His foundation in leadership began early as a Division I team captain at the US Naval Academy, where he later returned to serve as a Leadership Instructor, shaping the next generation of military officers. Today, Pete translates his decades of military and academic experience into actionable strategies as an executive and life coach for first responders and business professionals nationwide.
LEAD WITH CHARACTER
AND A STRONG TEAM WILL FOLLOW
Our Offerings
Whether on the field or in the boardroom,
the fundamentals remain the same.
Elite Team Captain
For Aspiring & Current Team Leaders
Leadership coaching to create team culture, cohesion, and performance. Team captains have the unique power to transform a team's performance. This program teaches developing leaders how to elevate their team's performance through the '4 Quarters' curriculum.
Key Focus Areas
- ✓ Self-Leadership
- ✓ Peer Leadership
- ✓ Follower-ship
- ✓ Leading Beyond the Team
Executive / Leader
From Self-Mastery to Elite Performance
Bringing the rigorous fundamentals of SEAL leadership directly to the business world. Engage in 1-on-1 coaching to identify unique strengths, address blind spots, and learn how Special Operations teams are trained to fuse into high-performing units.
Key Focus Areas
- ✓ Identify Strengths & Blind Spots
- ✓ Build Unshakeable Trust
- ✓ Lead in Crisis
- ✓ Clear Decision-Making under Pressure
Keynote & Workshops
Customized Impact for Your Organization
Work directly with Coach to craft a presentation specifically tailored to your team’s current challenges and goals. Drawing on real-world lessons learned in the SEAL Teams.
Key Focus Areas
- ✓ Performance Under Pressure
- ✓ Mechanics of Teamwork
- ✓ Leading with Uncompromising Character
- ✓ Forging Resilience in the Workplace
Testimonials
Trusted by elite performers.
"Coach Logan has been in my corner since 2018 -- first as a leader, then as a mentor, now as my life coach. He's helped me with my hardest leadership problems as a leader of Navy SEALs. He's helped me with major life moments including career changes and family inflection points. He's an empathetic listener with balanced perspective who gives simple, straightforward advice for achievable improvements."
"Working with Pete has been a truly impactful experience, as he brings a wealth of diverse and meaningful experience into coaching sessions that are both insightful and highly actionable. Since I started working with him, I’ve developed a much clearer understanding of my value system, which has directly contributed to greater success in both my professional and personal life. The framework Pete guided me through has been a game-changer, leaving me significantly more confident in my abilities and the decisions I make."
"Really great to hear real-life anecdotes to go along with the insights about leadership and leadership development!"
"If you’re a young leader, team captain, athlete, or student looking to grow, I can’t think of a better mentor. Captain Pete genuinely cares about the people he invests in and wants them to succeed, something that’s obvious from the first lesson to the last. He took the time to understand my strengths, challenges, and leadership style, tailoring the course to me rather than taking a one-size-fits-all approach. Also, combined with the leadership lessons he’s learned from leading at the highest levels, the experience was incredibly valuable, and I know the advice and perspectives he shared will stay with me not only as I begin my journey at the Naval Academy but throughout my life."
Ready to Ascend?
Get in touch to take the first steps towards elite leadership — Ascend coaches will work with you to find the right program fit.